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Get a little celebrity in your phone for Red Nose Day 2009
10 Feb 2009

Celebrity trio Gok Wan, Tom Baker and DJ Tim Westwood have linked up with SUBWAY® stores to create three exclusive comedy ringtones that can be downloaded for Red Nose Day 2009. They're expected to raise a few eyebrows as well as laughs across the UK and Northern Ireland from 2nd February 2009.

There are three SUBWAY® celebrity ringtones to collect in the lead up to Red Nose Day in March 2009; Gok's ringtone contains infamous Gok-ism "girlfriend you look fierce" delivered by the feel good master himself. Gok is joined by iconic voice of Little Britain Tom Baker who delves deeply into the inner workings of your phone and DJ and presenter of the infamous 'Pimp My Ride' Tim Westwood with a signature shout out.

With every Sub purchase customers will receive a unique code to unleash the voice of their chosen celebrity ringtone directly onto their mobile phone handset for just £1, and a donation is made directly to Comic Relief with every download. The celebrity ringtones form just part of the SUBWAY® chains' fundraising activity that will see it laugh its way to achieving a fundraising target of £500,000.

The celebrities share their own thoughts on the ringtones:

Gok Wan:
"My ringtone message is a cheeky confidence boosting mantra for every one of you gorgeous girls out there. This is a great way to bag your very own bit of Gok and spread a little happiness at the same time. Get your beautiful selves down to SUBWAY® and do your bit for Comic Relief!"

Tom Baker:
"What better way to raise money but also laughs, let me probe into the deepest secrets of your mobile handset, I can read all your texts you know!"

Tim Westwood:
"It's a big look every time your phone rings. Download my ringtone to raise money for a great cause and be a star in the hood"

Customers to SUBWAY® stores can get involved in the fundraising for Comic Relief with each store visit; a donation will be made with every purchase of a 12" or 6" Sub, 21oz dispensed drink in a limited edition Red Nose Day cup or special Red Nose Day cookie packs. Special 'nosey cups' are guaranteed to get customers in the jovial spirit. They can also share rib tickling vegetable gags from their Sub wraps or even pick their nose and eat it with a special Red Nose Day cookie!

Alex Cacouris, SUBWAY® head of marketing comments: "SUBWAY® has been making customers happy since the first store opened, so we are thrilled to be able to rise to the challenge of Doing Something Funny for Money with these celebrity ringtones. We're also looking forward to entertaining customers in over 1,300 SUBWAY® stores across the UK and Northern Ireland with the sale of exclusive Comic Relief products to help us hit our fundraising target of £500,000."

Red Nose Day takes place on Friday 13th March 2009 and every pound raised goes to help people affected by poverty and social injustice to transform their lives both in the UK and Africa.

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